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Monday, February 8, 2010

FYI...L'OREAL LAWSUIT...



As salaamu alaikum & Hello, I came across this article, and thought I'd share it with you ladies.

L'OREAL

L’Oreal has been found guilty of racial discrimination against blacks, Asian and Arab women for considering these groups unworthy of selling its shampoo. A friend pointed me to this new development and you can read the full article here  http://business.timesonline.co.uk/tol/business/industry_sectors/consumer_goods/article6572173.ece  I tuned to Naturally curly, and true enough the issue is being discussed. A member from there actually researched and shared a listing of all of the companies that L’Oreal owns and operates. Here is the list:

L’Oréal Professionnel

L’Oréal Technique

Kérastase

Redken

Matrix

Mizani

Shu Uemura Art of Hair

L’Oréal Paris

Garnier

Maybelline New York

SoftSheen-Carson

CCB Paris

Lancôme

Biotherm

Kiehl’s

Helena Rubinstein

Shu Uemura

YSL Beauté

Giorgio Armani Parfums and Cosmetics

Cacharel cosmetics

Ralph Lauren Fragrances

Diesel Fragrances

Paloma Picasso fragrances

Victor & Rolf parfums

Vichy Laboratoires

La Roche-Posay

SkinCeuticals

Innéov

Sanoflore

Ombrelle

The Body ShopWhat you choose to do with this information is your decision, but personally L’Oreal can forget about my dollars. I will not enrich a company that discriminates against me. Note from The Coil Review: This information is being offered this month for those who were unaware of the L'Oreal law suit. Here is more information from StyleList.com: L'Oreal Found Guilty for Racial Discrimination As reported by the UK Times Online, L'Oréal has been found guilty of racial discrimination by France's highest court, La Cour de Cassation. Some specific claims against the cosmetic giant:

Seeking an all-white sales team for Garnier Fructis styling products .

Recruiting "BBR" staff (bleu, blanc, rouge--the colors of the French flag), a known term for those with purely French heritage .

Faxing a memo that all Garnier hostesses should be 18-22, wear size 38-42, and be "BBR".

Candidates for employment at the L'Oréal agency were said to be 38.7% minorities, but only 4.65% of those hired represented minority backgrounds.

Employees said they were told to favor a white staff .

Though company reps claimed that the requests were meant to source applicants who could speak French fluently and represent the brand eloquently, the court found that L'Oréal's racial favoritism was in violation of employment laws.

The company met its first sign of trouble last summer when it was accused of lightening Beyoncé's skin in ads she appeared in for various L'Oréal products.

P.S.  I did not write this article, I simply found & read this article, and found it to be of importance to share. 

I personally do not buy any of the products mentioned above.  However, based off of this article, nor will I ever.

So, share with us what do think about this case?

By: Texture Playground

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